Pay Per Click Programs such as, Adsense, Adbrite, Chitika, Widgetbucks, and others allow web publishers to monetize their website by placing advertisements that payout per click. However, is this the best way to capitalize on website traffic? Would my effort to make money with a website be better served with a different monetizing campaign, such as affiliate marketing?
Ultimately, it depends on the type of website, your target audience, and the content therein. Let’s look at three general examples of websites and examine which would be more successful with pay per click advertising.
Pay Per Click Monetization Analysis
A Computer Security Blog
This blog is written by a technical professional as a networking tool and to provide education for general visitors. Would this blog profit the most by participating in a pay per click program? I don’t think so.
In this example, the author is presenting himself as a subject matter expert and will be building the trust of his or her subscribers. Many of the visitors will probably be others in the field with similar technical skills. Therefore, taking the “recommended product” type approach, the blogger will certainly be able to convert a relatively high percentage of visitors to a sale. This is best accomplished through an affiliate network with big name vendors, such as LinkShare.
An Archive of Fan Fiction Writings
This website utilizes a content management system whereby visitors are allowed to post stories. Would this site profit the most by monetizing via pay per click programs? I don’t think so.
In this example, the content generated by the visitors will not be search engine optimized and Google, et al. will have a hard time determining what a page is about. This is the bane for contextual pay per click advertising. Affiliate marketing may not be the best income generating avenue either, unless there is a major merchandising market for the fan fiction genre. However, a service such as Adbrite may be the best monetizing method here. Adbrite offers a pay per impression based service for web publishers. With a stories archive, most visitors are coming to read for entertainment not information or to make a purchase. Therefore, taking advantage of the large amount of users browsing the site and spending lots of time viewing pages Adbrite is probably your best bet.
A Personal Development Blog
This blog is a hobby site for someone passionate about improving themselves financially, emotionally, physically, and more. Would this site profit well monetizing with a pay per click program? I think so.
This blog has mass appeal with an almost limitless spectrum for content.
Each post will probably be specific to a certain subtopic of personal development and perfect for a contextual pay per click program. The majority of visitors will probably come from search engines looking for information pertaining to improving one aspect of themselves or another. Such visitors will have targeted advertising displayed that focuses on the precise subject that landed them on that blog post. Information seeking visitors tend not to have their wallets out but have itchy click fingers. Pay Per click monetizing could not be beat here.
Now, Is Pay Per Click Right For You?
I’m not trying to devalue pay per click programs, but as you can see there is an assortment of website’s that will cater to making money in a variety of ways. Don’t be stuck on Adsense because it is popular. Your best served to experiment with a number of different programs to monetize your website and evaluate what works best to convert traffic into cash.