I got an email from Kyle from Wealthy Affiliates and he had some bad news that I’d like to share with everyone regarding Google Slapping Adwords advertisers.

The Bad News from the Google Adwords Slap

"The PPC game has changed.  If you have been using Google Adwords over the past years or even months, you may have been hit by what we like to call the Google SLAP.  It is very tough to get websites with a high Quality Score into Google...especially if you are a "newer" marketer without account history.

You see, what Google is trying to do is improve the relevancy of paid search results, and in the process wiping out many marketers within their system.

I know I am probably speaking on behalf of many of you when I say this can be frustrating.  What is also happening is "quality" sites and historically great campaigns are getting hit.  New accounts are becoming tougher to even get your ads running! 

Adwords advertisers are sending "hate" mail to the Google support at a faster pace than ever!"

The Good News from the Google Adwords Slap

"Despite what I have said, there is some really GREAT news that comes from this.  If Google is dropping advertisers like flies from their system, it means that competition is also dropping like flies.

Many of the advertisers getting hit are what we refer to as "expensive competition".  These are people that don't know what they are doing and are willing to spend more money than they should on keywords.  These people lose money again and again as they don't realize or understand the correct PPC practices which we teach in Wealthy Affiliates

Guess what less competition means?

Lower bid prices and less ad competition under ALL keywords. 

If you can follow Google's Quality Score conventions to a "tee" (ads, ad groups, landing pages, website set-up, account, and more), then you can advertise under the Adwords network with the least competition I have ever seen.

Quote my words "I HAVE NEVER SEEN THIS LITTLE COMPETITION IN GOOGLE ADWORDS".

If you can apply yourself and do whatever it takes to get your campaigns running in Google, you are going to be presented with massive opportunity.  Now is the time if any to get started. 

Google tends to mix things up almost on a weekly basis, changing their algorithms to increase their search relevance, dropping off even more advertisers.  Either you can keep up, or lose out."